Hi! I’m Linci, a designer and developer who loves crafting thoughtful digital experiences. I spent over 4+ years as a UX designer at rednote(Xiaohongshu), where I led the creation of the web app as the principal designer from concept to launch. Before that, I co-founded a Web3 startup, taking on roles in product, design, and development, and gaining hands-on experience in product strategy, UX, and full-stack development.

My journey began with Microsoft FrontPage, a tool that sparked my love for crafting digital products. Today, my team sees me as a “designer who codes.” This means I can prototype swiftly, communicate effectively with developers, and bring concepts to life with precision and speed.

I’m passionate about diving deep into social and cultural insights, using what I learn to shape my approach to designing digital experiences. I share ideas on X.com and Are.na, and publish resources on Figma Community. Feel free to contact me.